Nabisco Uncages Animals on Its Boxes After 116 Years


The wild animals of Nabisco have been freed from thier cages after 116 years.  The animals on the classic boxes of Nabisco’s Barnum’s Animals Crackers have been set free.


This change comes in reply to a demand from People for the Ethical Treatment of Animals (PETA).

Though the enclosures on the vintage boxes were small, they weren’t, what they felt, reflected the way society treats animals. The caging and chaining of wild animals for purpose of a circus is no longer allowed (Ringling Bros. circus had removed elephants from their show because of pressure from PETA.)  and then closed down altogether after 146 years due to a decline in ticket sales.

In the spring of 2016, PETA wrote a letter to Nabisco demanding the large company to redesign their animal crackers box.

Given the egregious cruelty inherent in circuses that use animals and the public’s swelling opposition to the exploitation of animals used for entertainment, we urge Nabisco to update its packaging in order to show animals who are free to roam in their natural habitats.

The new packaging displays a zebra, an elephant, a lion, a giraffe, and a gorilla all roaming freely together in a happy little line.  The new cage-free boxes are currently in stores and on shelves.

Have you seen the new packaging of animal crackers? Did you notice the big change? What do you think of the new design?



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