We may come across sometimes in life when we just don’t consider how good we look or perhaps, how good we don’t look. One of those times should be when we are giving birth. Our focus is obviously in other areas, but that isn’t the case with these uber-glamorous mothers.

According to research, 68% of British women are now putting on makeup the same day that they give birth. It is apparently due to the pressure of the social media post that will act as the birth announcement. That announcement will typically show up on social media within a few hours after the baby is born.

Two out of three mothers surveyed, who were between the ages of 18 and 31 also invested in additional beauty treatments before the big day arrived. This included manicures and pedicures and some of them even opted for blow-dries and spray tans.

It seems as if this is not a trend only found in the UK. If Instagram pictures are any indication, this is something that new mothers around the world are interested in.

Alexis Jayda is a beauty blogger from California. During the time that she was waiting for her children to be born in 2018, she was still recording a makeup tutorial.

Deanna Chavez is a US blogger that ensured she had contouring and her eyebrows shaped while she was in labor.

LeeAnn Jarrell is a beauty blogger from New Orleans. She ‘refused’ to give birth before completing her makeup in 2018.

Some pictures were also shared of these women contouring between contractions. Others were preparing with the full glam squad treatment when the new baby arrives.

Alaha Karimi is a makeup artist from New York who made headlines in 2016. Three pictures were shared of her getting ready for labor and applying her foundation.

At a later time, she said that she did the makeup to distract herself from the contractions.

“I went to the hospital at 7:30 a.m., and I was in labour for a total of 10 hours that day,’ she told ABC News at the time. ‘I had an epidural around 8:30 or 9:00 a.m., so when it started to wear off, I needed something to distract myself from the pain.’ 

This California mother was admitted to the hospital early due to a ‘false alarm’. She took advantage of the time to give herself a makeover.

This mother-to-be in the UK opted for some ‘labor lashes’ before she went into the delivery room. According to research, half of expecting mothers get manicures or pedicures before giving birth. A third of those women also have spray tans.

Breanna Lynch, a US blogger said that it was somewhat difficult to apply makeup while she was wearing a blood pressure cuff.

Karimi offers the service of applying makeup to brides and said that if the makeup could survive that big day, it can also survive labor.

Teagan Woolford is an Instagram makeup artist from Mermaid Beach on Queensland’s Gold Coast. She said that she helped her sister-in-law with a makeover during labor so that she could better deal with the stress.

‘I got a phone call from my sis-in-law at 2am saying she had her first contraction,’ she added, explaining that she had jumped on the next plane to Adelaide.

Teagan Woolford is an Australian makeup artist who flew to Adelaide when her sister-in-law started experiencing contractions. She helped her with her makeup so she could remain calm.

Blogger Deanna Chavez prepared for the birth of her child in the best way she knew how, by applying makeup.

Alaha is a beauty influencer from New York. She shared pictures of herself on Instagram in 2015 putting on makeup during contractions.

Teagan’s sister-in-law’s contractions had slowed down by the time she had arrived. It allowed her to focus on applying the makeup.

‘Half way through doing her makeup she was so relaxed that her contractions sped up to every few minutes, and we then had to race to the hospital,’ Tegan recalled. ‘She was  seven centimeters dilated.
‘I think I’m onto something here. Getting your makeup done whilst in labour relaxes you, speeds up the process and you look good.’

Alaha said that she had some extra time on her hands after receiving an epidural. She decided to fill the time by applying makeup to her face.

Christine is an expectant mother from Northern Ireland. She made sure that her eyebrows and lashes were on point before giving birth.

Women are opting for fake lashes before delivering their child. This includes the British mother-to-be in this picture who shared a glamour shot.

The mother from Canada in this picture applied lots of makeup before her post-birth picture. It appears to be an ongoing trend, with as much as 77% of women between 18 and 32 doing it.