Modeling Agency Only Hires Models Over 45 To Challenge The Fashion Industry, And The Photos Are Gorgeous

Models are hired around the world to represent various brands and to grow a customer base. It is their job to make the company that is hiring them look good in the eyes of others.

Recently, there have been a number of inclusive modeling agencies and they have the job of representing a variety of diverse groups. These include plus size and body positive campaigns, ethnically diverse and disabled models to bring something different and refreshing to the industry.

There is also another modeling agency that is making waves for big brands, such as Balenciaga.

The Russian modeling agency for mature models – Oldushka

Oldushka is the first modeling agency in Russia that represents mature professionals exclusively. They have offices in Moscow, St. Petersburg, Chelyabinsk, and Omsk. They got their start in March 2016 and ever since then, they have been making waves in Eastern Europe and internationally.

Igor Gavar is the photographer who founded Oldushka. He already had a personal blog that showcased pictures of local retirees from his hometown, Omsk, Siberia.

“Beauty—it’s a quality that becomes more valued with years. I met some very interesting faces, and I wanted to do a separate project with them. A modeling agency became that sort of project,” Gavar told Vogue magazine.

It turns out that the modeling agency is more than just a group of older individuals. They are also looking for ways to improve the lives of senior citizens around the world.

“Appearing as themselves is an instrument to fight stereotypes. They are an inspiring example to show that it is possible to look beautiful and be your age,” he says.

Introducing the Mature Models of Oldushka

Tatyana Lukjanova

Lyudmila Masaleva

Sergey Arctic

Marta Jersey

Sofia Alexandrova

Julia Boyarina

Viktor Afanasyevich

Larisa Mikhaltsova


Valentina Yasen

Olga Kondrasheva


Victor Stolyarenko

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ВНИМАНИЕ, УКРАИНА!!! #oldushkaukraine Oldushka объявляет набор возрастных моделей в Украине. Если вам больше 50-ти лет, пришлите свои актуальные снимки (сделанные в течении текущего года) на почту В подборке должны быть как крупные планы лица (погрудный портрет, фас, профиль, 3/4), так и фото в полный рост. На снимках должно быть чётко различимо лицо, длина волос, поэтому крупные планы лица в очках и головных уборах не рассматриваются. На кастинг принимаются любые фотографии, как профессиональные, так и любительские, сделанные на любое устройство (фотоаппарат, телефон, планшет и т.д.). В письме укажите свои ФИО, возраст, город проживания и контактный номер телефона. В теме письма напишите УКРАИНА. По результатам кастинга лица, с которыми мы заинтересованы в работе, получат предложение о сотрудничестве ответным письмом. Так же Вы можете отмечать нас на своих снимках в инстаграме, мы рассмотрим их. Спасибо. На фото: Виктор Столяренко. Наша первая модель из Украины. Фотограф @anya_ozerchuk #oldushkamodels #oldushka #олдушка #greyhairmodel

A post shared by O L D U S H K A (@oldushkamodels) on

h/t: The Hearty Soul | Vogue

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