If you travel the world you’ll be opened to new experiences and cultures. But there is one thing for certain, no matter where you go in the world, you’ll never escape the shadow that is McDonald’s.
Therefore we shouldn’t be surprised that the fast food chain has now opened a restaurant for bees.
The McHive is regarded as “the world’s smallest” McDonald’s, which isn’t a surprise since it’s the size of a beehive.
The McHive is completed with impressive detail, including signage, seating, drive-thru bays, as well as the famous golden arches. However, while it may look just like a tiny McDonald’s, it is actually a fully-functional beehive – not a restaurant.
The tiny diner was designed as a “tribute” to the global chain’s Swedish restaurants, some of which have beehives on their roofs. The initiative started in one of Sweden’s outlets and has since begun to swarm across the country, hoping the McHive will help to create further buzz about the concept.
As you probably know, bees are a crucial part of keeping the planet’s ecosystems healthy and functioning, due to the fact that bees pollinate about three quarters of our plants. Unfortunately, due to climate change and the use of pesticides, there has been a steady decline in the bee population. This would spell disaster for all of us since no bees equals no food.
Since there are more than 37,000 McDonald’s restaurants across the world, covering each one in beehives would certainly have a positive impact on bee population as well as over all good health for our planet. Therefore there’s hope that the initiative will continue to spread across the world, not just in Sweden.
Marketing director of McDonald’s Sweden, Christoffer Rönnblad, described it as a “great idea”.
According to Adweek, he stated, “We have a lot of really devoted franchisees who contribute to our sustainability work, and it feels good that we can use our size to amplify such a great idea as beehives on the rooftops.”
Last year, the EU brought in a ban on pesticides that are harmful to bees. The new laws were put into effect right off the back of a report from the European Food Safety Authority (EFSA), which found that neonicotinoids posed a serious threat to bees, no matter where or how they were used.
Vytenis Andriukaitis, the EU commissioner for Health and Food Safety, said, “The Commission had proposed these measures months ago, on the basis of the scientific advice from the European Food Safety Authority. Bee health remains of paramount importance for me since it concerns biodiversity, food production and the environment.”